Sales
FROM THE DIRECTOR OF SALES & MARKETING | SHELBI WALKER
At Visit Concord our sales team is dedicated to promoting Concord as a premier destination for meetings and events. Through targeted marketing campaigns, networking events, and collaborations with local businesses, we strive to attract corporate clients, associations, and organizations to host their gatherings in our vibrant city. Our team works closely with event planners, providing personalized assistance to ensure seamless coordination and unforgettable experiences for attendees. By showcasing Concord's unique venues, accommodations, and diverse culinary scene, we aim to position our city as a top choice for hosting meetings and events.
The sales efforts at Visit Concord have a profound impact on the local hospitality and tourism industry. Booking meetings and events not only brings in a steady stream of visitors but also generates significant economic benefits for the community. These events lead to increased hotel occupancy rates, restaurant patronage, and spending on local attractions and services. As a result, businesses in the hospitality sector experience growth, job creation, and enhanced visibility. Additionally, the economic impact extends beyond the immediate industry, benefiting various sectors such as transportation, retail, and entertainment. By attracting and hosting meetings and events, Visit Concord plays a crucial role in stimulating the local economy and fostering a vibrant tourism ecosystem.
Shelbi Walker
Director of Sale and Marketing
Sales Priorities Achieved
Meeting Planner Outreach:
- Updated Incentives to enhance booking motivation
- Sent Monthly Sales Emails
- Pre & Post Tradeshow Correspondence
- Distribution of 23 RFPs.
Public Relations:
- Advertising CalSAE & MPI
- LGBT MPA
- Small Market Meetings
2022/2023 TRADESHOWS
| Name | Date | Location |
| SYTA | August 28-30, 2022 | Washington, DC |
| NorthSTAR - Destination California | August 28-30, 2022 | Monterey, CA |
| Connect - Pacific NW | September 19-20, 2022 | Boise, CA |
| Visit California - San Francisco Media Event | September 22, 2022 | San Francisco, CA |
| Small Market Meetings Conference | October 2-4, 2022 | Wichita, KS |
| All Things Meetings | October 27, 2022 | Mountain View, CA |
| NorthSTAR Destination West | November 1-3, 2022 | Tucson, AZ |
| Connect - West | November 9-10, 2022 | San Francisco, CA |
| CalSAE Seasonal Spectacular | December 13-14, 2022 | Sacramento, CA |
| All American Roadshow | April 11, 2023 | Virtual |
| CalSAE Elevate | April 17-19, 2023 | Sonoma County, CA |
| MPINCC ACE | May 14-15, 2023 | Oakland, CA |
2022 KPIs Achieved
| KPI | 2022/2023 Goal | Actualized 6/30/2023 | % of Goal Achieved |
| Tradeshows Attended | 15 | 14 | 93% |
| Conferences/Industry Event Attended | 8 | 9 | ACHIEVED |
| Leads passed to Hotels | 1,015 | 1,395 | ACHIEVED |
| RFPs sent to Visit Concord | 20 | 23 | ACHIEVED |
| Tradeshow Appointments | 225 | 250 | ACHIEVED |
| RFPs Awarded with Visit Concord's Help | 6 | 8 | ACHIEVED |
SALES ADVERTISING
SALES COLLATERAL
APPOINTMENT & TRADESHOW BOOTH
