Marketing

FROM YOUR MARKETING TEAM

As we reflect upon the 2022-2023 fiscal year, we are thrilled to share with you the incredible impacts that marketing has had on our beloved city and the thriving travel industry. The Marketing Team at Visit Concord, CA has been hard at work, and we couldn't be more proud of the results we have achieved together!

Through innovative marketing strategies and targeted campaigns, we have successfully attracted a record number of visitors to our vibrant city. The power of storytelling, captivating visuals, and engaging social media content has drawn travelers from far and wide to experience the wonders of Concord. Our collaborative efforts have not only showcased the exceptional beauty and diverse attractions of our community but have also enticed visitors to stay and explore everything Concord has to offer.

Marketing plays a pivotal role in bolstering the local economy, and this year has been no exception. By showcasing our unique local businesses, highlighting our diverse culinary scene, and promoting our exceptional shopping experiences, we have successfully encouraged tourists and residents alike to support our local economy. The increased footfall in our shops, restaurants, and hotels has created a ripple effect of economic growth, benefiting our community as a whole.

Concord boasts a rich cultural heritage that we have diligently showcased through our marketing initiatives. By highlighting our historical landmarks, museums, and cultural events, we have successfully celebrated the diverse heritage and traditions that make our city so special. This has not only attracted cultural enthusiasts but also promoted a deeper appreciation for our community's past, fostering a sense of belonging and identity.

We are immensely grateful for the support and collaboration we have received from each member of our Concord community. It is your passion, creativity, and love for our city that have made these remarkable impacts possible. As we move forward, we remain steadfast in our mission to continue showcasing the best of Concord and creating unforgettable experiences for visitors and residents alike.

VISION

To be a premier destination recognized for its accessible outdoor adventures, local spirit and flavorful fare.

MISSION

To promote Concord by increasing the awareness and enhancing the image of our city's distinct assets and amenities.

VISIT CONCORD ROLES

Curator of Content
Tourism Data Facilitator to Visitor Economy
Brand Ambassador to Concord
Creator of tourism demand for Concord
Driver of business to hotel

Key Accomplishments

Key Strategic Pillars

VISIT CONCORD IN THE PUBLIC EYE

Visit Concord works with 50+ publications, plus travel writers, bloggers and influencers, throughout the year.

Learn more here.

STRATEGIC PRIORITIES

Increase Competitiveness

Leverage assets and position the region as a multi-dimensional outdoor suburban destination that is surrounded by nature—buzzing with entertainment, community, and flavor.
Build positioning on access to recreation and other outdoor amenities/events/experiences and a fun personality.
Create accessible and inclusive environment with training and education for lodging partners and attractions.

Strengthen Community Relationships

Continue and maintain relationships with key stakeholders amongst residents and local business owners.
Develop brand ambassadors and online communities to promote the unique offerings Concord has - outdoor recreation, live entertainment & events, and diverse trails and tours.

Grow Demand for Leisure Travel

Leverage a more significant share of existing business travel segments to become business and leisure visitors, extending trips to enjoy the area beyond the business aspects of their trip.